Brand Strategy · Behavioural Science · AI
Brand strategist turned AI builder. I help healthcare brands think differently — and I'm building the tools to make that easier.
I'm a brand strategist with a behavioural science training, currently working at Applied Intelligence — a healthcare communications platform — where I'm focused on building AI-powered software.
My career has sat at the intersection of how people think and how brands communicate. Behavioural science gave me the frameworks. Brand strategy gave me the application. And now AI is giving me entirely new ways to put both to work.
This site is where I share what I'm learning, what I'm building, and the occasional thought that won't fit in a LinkedIn post.
Building AI-powered tools at Applied Intelligence
Brand strategy · Behavioural science · Healthcare comms
Beautiful Thinking — 50+ articles on strategy, behaviour & ideas
Things I'm building, experimenting with, or just tinkering on.
Selected work from brand strategy, behavioural science, and AI projects.
Want to talk strategy, AI, behavioural science — or something else entirely? I'm always up for a good conversation.